Collaboration - The Key to Successful Planning

For companies up and down the consumer packaged goods (CPG) value chain, now is the time to take a fresh look at their planning processes including trade promotions, pricing, CPFR, and demand-driven supply chain management. Increased complexity in the value chain is putting pressure even on well-run planning processes, making accurate forecasting and product promotion choices more difficult. No CPG company can afford inefficiencies in either process or coordination and effective collaboration between all parties is essential.

Boardwalk is used by our CPG customers to collaboratively manage promotions, pricing, volume, and mix planning between trading partners within an environment users already know—spreadsheets. Using Boardwalk, our customers are able to integrate actuals data from their ERP, POS data from the retailer, and collaborative joint business plan data into one environment that works seamlessly across firewalls. Since deploying Boardwalk, our customers have seen significant business benefits:

  • More time for planning; tedious and error-prone manual steps have been eliminated freeing up planners to proactively manage the joint business plan.
  • An integrated process; master product data is managed alongside the collaborative plan data meaning new products and product/mix changes are handled quickly and easily.
  • Focus forward rather than backward; all reports are automatically generated as the data is gathered which means management can plan ahead of the business.

Traditionally, lots of work is done to fix the data that comes from multiple trading partners so both parties can see where they’ve been. Now using Boardwalk, our CPG customers are able to proactively develop and adjust joint business plans with key trading partners which can have a significant impact on their bottom line.